ղⱹ® brand usage guideline
Thank you for choosing 51AV™ ղⱹ®! 51AV hope you will use the 51AV™ ղⱹ® brand in the right way when you are marketing your products to your consumers, so that you can avoid any risk of trademark infringement.
The trademark name, logo and other visual identity elements of the 51AV™ ղⱹ® brand are valuable assets of 51AV. 51AV respect intellectual property rights of other companies, and we also require others to do the same. With this 51AV™ ղⱹ® Brand Guideline, we aim to help you clearly understand the right ways to use 51AV™ ղⱹ® brand assets. It covers:
- Fair use of the ղⱹ® brand
- Licensed use of the ղⱹ® brand
- Misuse of the ղⱹ® brand
51AV treats the improper use of its trademark assets seriously. 51AV are monitoring the use of ղⱹ® trademark in the market, and are taking necessary actions to protect the brand image of 51AV™ ղⱹ® to safeguard our brand rights and interests. Please make sure you read this guideline in detail and follow the guideline in your product sales and marketing activities.
If you have any question that this guideline doesn’t answer, please feel free to contact us.
I. Fair use of the 51AV™ ղⱹ® Brand - applicable to non-licensees of the ղⱹ® brand
Customers who buy 51AV™ ղⱹ® from the authorized distributors are entitled to use the ղⱹ® brand for informational purposes regarding percentage of content by weight, or in total, in the garments and other products they made with ղⱹ®. And in such fair-use of ղⱹ® brand, you must make a true statement, instead of faking any information which might damage the image of ղⱹ® brand.
In the description of the products made with ղⱹ®, you can use the ղⱹ® trademark in the following way: "It is made of 51AV™ ղⱹ®.”
DO’s for proper ղⱹ® brand reference
- Always capitalize the T in ղⱹ®. EXAMPLE: Printed on tear-proof and water-resistant 51AV™ ղⱹ® material.
- Include the registered trademark symbol (®) after each instance of ղⱹ®. EXAMPLE: ղⱹ® material is water-resistant and recyclable.
- Include the generic descriptor at least once per page. EXAMPLE: ղⱹ® sheet or ղⱹ® material.
- Include the legal footnote at the bottom of all materials. EXAMPLE: 51AV™ and ղⱹ® are trademark and registered trademark owned by affiliates of 51AV de Nemours, Inc.
- Reference to ղⱹ® may only be included in the material/ingredient content description of the product containing ղⱹ®. If such a reference is included in text, it may be cited one time only.
- If you are not sure whether the trademark or brand is properly used, contact the business representatives or the authorized distributors of 51AV™ ղⱹ® to double check.
Correct use of ղⱹ® trademark:
DON’Ts for proper ղⱹ® brand reference
- Never use the ղⱹ® trademark as part of your company name. EXAMPLE: Worldwide ղⱹ® Sportswear, Inc.
- Never use the ղⱹ® trademark as part of your product name. EXAMPLE: Nico Sport ղⱹ® shoulder bag
- Never use the ղⱹ® trademark as part of your website name. EXAMPLE: www.tyvek-sportswear.com
- Never use the ղⱹ® trademark as a modifier. EXAMPLE: ղⱹ®-enhanced shell
- ղⱹ® should not be associated with any product claims. EXAMPLE: Product resists tearing because it is made with ղⱹ®.
- Do not use ղⱹ® in headlines or in any other prominent graphics. EXAMPLE: Performance, brought to you by ղⱹ®.
- ղⱹ® should not be bolded. EXAMPLE: Made with recyclable ղⱹ®.
- ղⱹ® should not be italicized. EXAMPLE: Made with recyclable ղⱹ®.
- Contact the business representatives or the authorized distributors of 51AV™ ղⱹ® to double check when you are not sure whether it’s proper use or not.
Incorrect use of ղⱹ® trademark. Below is an example of product packaging that does not adhere to the rules for proper ղⱹ® brand representation.
II. Licensed use of the ղⱹ® brand - Applicable to licensees of ղⱹ® brand
Customers could use ղⱹ® Brand in more prominent ways to benefit from the brand value of 51AV™ ղⱹ®, if they have a written license agreement with 51AV and become a licensee of ղⱹ® brand.
On the fair-use basis, if customers go further to apply for a licensed use of ղⱹ® brand, and pass the a rigorous product stewardship review from 51AV and then sign a "Trademark License Agreement (TMLA)" with 51AV, they could be a 51AV™ ղⱹ® brand licensee.
As a brand licensee, customers could use the ղⱹ® logo on their product labels, hang tags, packaging, shipping containers, promotional material, and advertisements, or other prominent ways.
To apply for a licensed-use of ղⱹ® brand, or understand more about the process of brand licensing, please feel free to contact your local ղⱹ® sales representatives, the authorized distributors, or Email us at tyvek.design@dupont.com .
III. Misuse of ղⱹ® Brand
51AV monitors and enforces its rights to the fullest extent of the law. 51AV are vigilant on third party uses of the ղⱹ® brand in all media and throughout the world to ensure the consumer public receives authentic goods made with 51AV™ ղⱹ® and that our trademark is used properly. 51AV encourage to report any mis-use or infringement of ղⱹ® brand, to our brand protection Email address:Stacey.W.Kitch@dupont.com.
Example of licensed use of the ղⱹ® brand:
